This Privacy Policy explains how Falco AI ("we", "us", "our") collects, uses, and protects information about you when you visit falco-ai.com or engage our services. We keep this short and direct because that's how we'd want to read it.
Who we are
Falco AI is a UK-based AI consulting and build studio. We design and ship custom AI systems, AIOS deployments, and strategy work. Founded and run by Marcus Mewett.
Contact: marcus@falco-ai.com
What we collect
Three categories.
Information you give us
- Contact details (name, email, phone) when you book a call or fill in a form
- Business context (company, role, budget signals, the problem you're trying to solve) shared during discovery, strategy calls, or audits
- Files, transcripts, system access, and credentials shared during an engagement, only as needed for the work
- Payment details when you book a paid Strategy Session or Deep Dive (handled by Stripe; we never see card numbers)
Information we collect automatically
- Standard web analytics: pages viewed, referral source, device type, time on site (via Google Analytics 4)
- Cookies for functionality and analytics (see Cookies below)
Information from third parties
- Lead enrichment data (company size, industry, public profile) when relevant to qualifying inbound leads — only after you've contacted us
How we use it
- To deliver the service you booked (calls, audits, builds, ongoing retainer work)
- To respond to your inquiries and follow up on prospects
- To improve our offers, content, and the way we run engagements
- To send occasional updates if you've opted in. We do not spam.
- To meet legal and accounting obligations
Third parties we work with
We only share data with vendors needed to run the business, and only what they need.
- Anthropic Claude API — language model backbone for our work. Subject to Anthropic's enterprise data terms. Anthropic privacy policy.
- HubSpot — CRM and form handling.
- Cal.com — call booking.
- Stripe — payment processing for paid sessions.
- Google Workspace — email, docs, calendar.
- Google Analytics 4 — anonymised website analytics.
- Vercel — website hosting.
We do not sell your data. Ever.
How long we keep data
- Inbound lead inquiries: kept for up to 24 months after last contact, then deleted unless you've become a client.
- Active client data: kept for the duration of the engagement plus 7 years for accounting and tax purposes (as required by UK law).
- Anonymised analytics: kept for up to 26 months in Google Analytics.
Your rights
If you're in the UK, EU, or another GDPR-equivalent jurisdiction, you have the right to:
- Access the personal data we hold about you
- Have it corrected if it's wrong
- Have it deleted (where we don't have a legal obligation to keep it)
- Restrict or object to how we use it
- Receive your data in a portable format
- Withdraw consent at any time
- Lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) if we've messed up
To exercise any of these, email marcus@falco-ai.com. We respond within 7 working days.
Cookies
We use a minimal set of cookies:
- Essential — for the site to work (no consent needed)
- Analytics — Google Analytics 4 cookies for anonymised usage data
You can disable cookies in your browser settings. The site will still work; we'll just have less data on what's useful.
Security
Client work runs through encrypted channels and on infrastructure with industry-standard security. AIOS deployments live on your environment, not ours — we don't hold your data on our servers. For specific security requirements (SOC 2 procurement requests, etc.), email and we'll send a security one-pager.
International data transfers
We're UK-based. Some of our vendors (Anthropic, Google, Stripe) are US-based and process data under standard contractual clauses or equivalent transfer mechanisms.
Children
Our services aren't directed at anyone under 18. We don't knowingly collect data from children.
Updates to this policy
We update this policy when we change something material. The "Last updated" date at the top reflects the latest revision. For significant changes, we'll notify active clients by email.
Contact
Questions, concerns, or want your data? Email marcus@falco-ai.com and we'll respond within 7 working days.